There is no way to overemphasize the importance of color in presentations. Colors can wake us up or put us to sleep, it can be pleasant or disturbing, it can signal how professional or how funny and energetic you are, but most importantly – colors sale –
Colors are extremely important for brands to be memorable and unique, for example, bright red color is instinctively related to the Coca-Cola brand, bright yellow to McDonald’s and dark green to Starbucks.
Designing a presentation in the brand colors is the same as implanting the logo or slogan. But how can I pick the EXECT brand color to use in the presentation?
First, I need to paste the logo or brand picture in my presentation. I used the colorful new Instagram logo as an example and I want to use its color for the titles in my presentation. It is, of course, possible to use it for every element in the presentation such as shapes or frames.
Next, I use the eyedropper tool under Font –> Theme Colors
Finally, I place the eyedropper tool on the Instagram logo and choose the color I like
I repeat this prosses for every new color I want to pick
You can also use this useful tool to pick colors from photos you want to combine in your slide, for example, in the next slide I used eyedropper tool to pick the owl eye color for both the text and the oblique line.